A wholly engrossing, addictive kidnap thriller miniseries (eight episodes), Clickbait sees family man Nick Brewer (Adrian Grenier) an internet sensation. But not in a way of choice. An obviously distraught Brewer holds a sign in front of an online camera – ‘5 million views I die’. But why? What has he done? As the story breaks and views pass one million, two million, three, so new signs appear accusing him of violence and abuse towards women.
It’s all a mystery to wife Sophie (Betty Gabriel), his two sons and twin sister, Pia (Zoe Kazan). Nick is almost too perfect – a loving husband, a great father, a close twin brother, popular at work. But slowly, a different Nick Brewer is revealed. Accounts on different dating sites, romantic liaisons in LA whilst on business trips from his Oakland home. The family is left reeling as more and more unknowns are exposed – including the fact Nick knew of Sophie’s affair with a (now former) colleague.
Uncertainty of truths pervade as police liaison officer Roshan Amiri (Phoenix Raei) tries to keep the family abreast of enquiries but the press and social media are quick to jump to conclusions and pass judgement. Accusations can be made without recourse as viral anonyminity and trolling grows rampant. It’s an ever increasing circle as Pia in particular demands (loudly) answers to her brother’s disappearance.
The beauty of Clickbait is the constant twists and unexpected reveals as Australian creators Tony Ayres and Christian White explore the role the press, social media and the internet play in our lives. Over eight episodes, the tale is told from the perspective of a different character, creating overlaps and repeats of the same scenes. Minor characters early in the story grow in importance as the narrative develops, others drop away only to reappear dependent on the central character of the given episode. It’s an engrossing, enjoyable journey – even if occasionally Zoe Kazan as Pia is guilty of slipping into an ‘I’m angry – and now I’m very angry’ actorly trope as she stomps around the kitchen.
Rating: 74%
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